2007-08 NCAA Championships Promotions Playbook


                                

               

The Pep Talk

The Game Plan

  • Timeline
  • Marketing Plan
  • Best Practices

The Players

  • Brand Strategies and Events Staff Contacts
  • Championships Staff Contacts
  • Corporate and Broadcast Alliances Staff Contacts

Promotion Materials

  • NCAA Produced Materials
  • Host Produced Materials
  • Web site

Non-Predetermined Hosts Site Information

  • Top 10 Action Steps
  • Important Links

Game Day

  • Scripts
  • Research
  • Souvenir Programs

Planning and Promoting Fan Enhancements

  • On-site Fan Enhancements

Corporate Alliances, Local Contributors and Licensees

  • Merchandising Policies
  • Tickets
  • Ticket Sales Commission Plan
  • NCAA Trademarks
  • Frequently Asked Questions

Signage

  • Shipping Dates
  • Contact Information
Postgame Evaluation

         

                                           


The contact for this page is jsproull@ncaa.org