Diversity Leadership Strategic Planning committtee

August 1, 2006

Increased diversity has significant value for any organization, but it is particularly compelling in higher education.  Institutions of higher education recognize the inherent worth and dignity of every person and seek to promote an understanding of human diversity in all its dimensions. 

The NCAA Constitution vests in each institution the responsibility to establish and maintain an environment that values cultural diversity and gender equity among its student-athletes and intercollegiate athletics department staff.  Likewise, the NCAA’s Strategic Plan sets forth a belief and commitment to “an inclusive culture that fosters equitable participation for student-athletes and career opportunities for coaches and administrators from diverse backgrounds.”  

Diversity and inclusion issues within the ncaa

      In the 1970s, the moving force in women’s athletics was the Association of Intercollegiate Athletics for Women (AIAW), which was governed by women and focused on student-athlete welfare, the benefits of participation and the importance of intercollegiate athletics.  By 1980, the AIAW had created 41 national championships in 19 sports and had signed a four-year television contract.  

      During its 1980 annual convention, the NCAA debated a full "governance plan" that would expand the NCAA Council’s allocating four slots to women; create the necessary women's sports committees to conduct women's championships; allow member institutions to be eligible for NCAA championships if they used either NCAA or another governing body's rules; and stipulate that institutions had until August 1, 1985, to choose whether to affiliate their women's programs with and abide by only NCAA rules. After a spirited debate in which many women athletics administrators rejected the NCAA's involvement in women's athletics, the Association adopted the new governance plan.  Thus began a new phase of NCAA history, and a corresponding decline of the AIAW.  As institutions opted to move their women’s programs under the NCAA umbrella, the AIAW membership dwindled, and by 1982, the AIAW was no longer viable. 

      The primary anticipated benefits associated with NCAA involvement in women’s sports include greater exposure for women’s sports and increased opportunities.  However, rather than increasing opportunities for women as athletics administrators and head coaches, a subsequent growth in the number of female student-athletes resulted in an increased interest on the part of men in both administration and coaching.  Ultimately, the majority of the leadership roles held by women, including a large percentage of coaching positions, were replaced by men as the NCAA assumed governance of women’s sports.[1]      

In the late 1980s, former NCAA Executive Director Walter Byers formed two standing committees: 1) the Minority Opportunities and Interests Committee (MOIC) and 2) the Committee on Women’s Athletics (CWA).  Subsequently, despite the committees’ conscientious efforts and sustained advocacy, the 2005 MOIC Biennial Study of the Race and Gender Demographics of Member Institutions’ Athletics Personnel reported minimal gains in administrative and coaching positions for women and racial and/or ethnic minorities.  Since 1995, the total percentage of women in administrative positions has increased by only 6.0%.  Female athletics directors have increased by only 2.3% to 18.3% of total athletic directors.  Assistant athletic directors increased by 1.7% to 33.1% of the total and the number of female associate athletic directors decreased by 1.1% to 35.5%.  The most frequent positions for women generally include administrative assistant (88.6%); life skills coordinator (66.7%) and academic advisor (57.1%)

The 2005 MOIC Study indicates that the percentage of African-American senior level administrators has remained virtually unchanged since 1995 with minimal increases among African-American women, primarily as Senior Woman Administrators or academic advisors.   The largest increases for African-American men were less than 3% and were also entry or mid-level positions. (e.g., Intern, Ticket Manager, Equipment Manager.)  The largest increases for African-American women were equally small, below 2.5% and also primarily represent entry or mid-level positions (e.g., Intern, Academic Advisor.)  The most frequent positions for African-American men and women were all entry or mid-level positions.  African-American men were most frequently hired as academic advisors (11.8%); life skills coordinators (8.8%); strength coaches (8.5%) and equipment managers (7.3%).  For African-American women, the positions with the highest frequency include life skills coordinator (8.8%); academic advisor (8.2%); and intern (4%)[2]  

African-American students now represent more than 50% of all student athletes in revenue sports.  However, African-American representation in athletics administration and coaching, particularly in the highly visible sport of football, continues to lag.   According to a 2004 study conducted by the Black Coaches Association (BCA), a total of 18 African-American men have occupied the head coaching position in Division IA football since 1979. The BCA Hiring Report Score Card also notes that there are only two Hispanic head coaches in Division IA football and no representation from the Asian American or Samoan American communities.[3]      

NCAA Diversity leadership strategic planning committee

In 2006, the NCAA celebrates one hundred years of creating opportunities for student-athletes to realize their dreams in the classrooms and on the playing fields.   This year also marks the celebration of 25 years of women’s athletics in the NCAA.   As the NCAA celebrates its centennial it has taken an opportunity to reflect on the many achievements and noteworthy moments in the Association’s history.  The Association, however, must also carefully measure where progress has been made and where deficiencies may continue to exist. 

The lack of opportunities for women and racial/racial and/or ethnic minorities continues to be an issue within the Association. NCAA committees continue to work on improving this representation, including the Executive Committee Subcommittee on Gender and Diversity Issues; the MOIC and CWA.  Moreover, the NCAA also has established several programs designed to develop female and minority talent, including the NCAA Fellows Leadership Development Program, the NCAA Leadership Institutes for Ethnic Minority Males and Females, and the NCAA Men’s and Women’s Coaches Academies.  While these programs do much to move the ball, more must be done.     

Managing diversity and inclusion goes beyond merely increasing representation.  Additional broader diversity and inclusion issues deserve the Association’s attention including the need to 1) increase the participation of underrepresented groups in sports lacking racial and racial and/or ethnic diversity; 2) foster, promote and support diversity education a conference and institution levels for student-athletes, coaches and athletic administrators; and 3) create an enhanced knowledge and support of Title IX for the public, as well as for members of the Association.

     In January 2006, NCAA President Myles Brand created the Diversity Leadership Strategic Planning Committee (DLSPC) and charged it to identify strategies and recommendations that will enable the NCAA to foster the diversity of student-athletes; promote a climate of inclusion within intercollegiate athletics; enhance equitable career opportunities for underrepresented coaches, officials and administrators; and strengthen the support, integration and promotion of women’s sports within intercollegiate athletics. The DSLPC, chaired by Andy Geiger, former Athletic Director, The Ohio State University and Charlotte Westerhaus, NCAA Vice President for Diversity and Inclusion, is convened for the short term of calendar year 2006 and will report its findings during the NCAA national convention in January 2007.

         Thus far, the DLSPC has identified several diversity priorities and objectives including:

           In sum, the DLSPC will continue to meet and work on creating a pragmatic and effective strategic plan for the Association with the aim to increase the participation of those gender, racial, racial and/or ethnic, and cultural groups who have historically been (and presently are) underrepresented among students, faculty, and staff.  In addition, as student-athlete population grows to reflect the breadth of a multicultural society, the strategic plan will set forth strategies and recommendations that will advance a climate that supports the broad diversity representation within intercollegiate athletics.



[1] Linda Jean Carpenter & R. Vivian Acosta, Women in Intercollegiate Sport:  A Longitudinal, National Study – Twenty Nine Year Update 1977-2006 available at  http://webpages.charter.net/womeninsport

[2]  2005 NCAA Minority Opportunities and Interests Committee’s Biennial Study of the Race and Gender Demographics of Member Institution’s Athletics Personnel

[3] C. Keith Harrison, Black Coaches Association Hiring Report Card for Divisions IA and IAA Head Football Coaching Positions available at  http://www2.ncaa.org